지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
This dissertation purports to examine the relationship between the attitudes before and after tour to Korea for the Japanese tourists. In specific, we tried to verify the relationship between their evaluations of cultural-tourism - products(C.T.P.) attribute and travel-agency service(T.A.S) as a product. We explored how the manipulative variables affect the T₁, (before visit) and T₂(after visit).
As a result of the research, we found that the tourists who have positive attitude towards CTP and TAS at T₁. were intended to repurchase the CTP. And those who satisfy the TAS were intended to repurchase TAS as well. The factors related to CTP at the T₂. were analyzed and the results depicted that after visiting Korea their perceptions on the evaluation of CTP and TAS were par with the one of before visiting Korea as much same as the point of T₁ The tourists who were satisfied with CTP, had a propensity to repurchase the CTP. And also the tourists who are satisfied with TAS, are positively related to repurchase TAS. However, there existed no significant crossover effect which at the point of T₁, the satisfaction on CTP did not effect to repurchasing intention for TAS while the satisfaction on TAS did not influenced to repurchasing intention for CTP.
Finally entire results of T₁, through T₂ which handled the relationship of other CTP's consuming factors, depicted that the satisfaction on CTP affected to repurchasing intention at the T₁ point as well as affected to repurchasing intention at the T₂ point. The repurchasing intention of CTP at the point of T₁, was important effect on that of the point of T₂. As a result, We found that the manipulated variables worked between the T₁ and T₂.
As a result of the research, we found that the tourists who have positive attitude towards CTP and TAS at T₁. were intended to repurchase the CTP. And those who satisfy the TAS were intended to repurchase TAS as well. The factors related to CTP at the T₂. were analyzed and the results depicted that after visiting Korea their perceptions on the evaluation of CTP and TAS were par with the one of before visiting Korea as much same as the point of T₁ The tourists who were satisfied with CTP, had a propensity to repurchase the CTP. And also the tourists who are satisfied with TAS, are positively related to repurchase TAS. However, there existed no significant crossover effect which at the point of T₁, the satisfaction on CTP did not effect to repurchasing intention for TAS while the satisfaction on TAS did not influenced to repurchasing intention for CTP.
Finally entire results of T₁, through T₂ which handled the relationship of other CTP's consuming factors, depicted that the satisfaction on CTP affected to repurchasing intention at the T₁ point as well as affected to repurchasing intention at the T₂ point. The repurchasing intention of CTP at the point of T₁, was important effect on that of the point of T₂. As a result, We found that the manipulated variables worked between the T₁ and T₂.
목차
Ⅰ. 서론
Ⅱ. 문화관광의 소비시스템
Ⅲ. 문화관광상품소비시스템에 대한 만족과 재방문 의도
Ⅳ. 실증분석
Ⅴ. 결론
참고문헌
ABSTRACT
참고문헌 (0)
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UCI(KEPA) : I410-ECN-0101-2009-326-018492779