지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.6
- 수록면
- 627 - 642 (16page)
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초록· 키워드
오류제보하기
This study is aimed at providing basic data necessary for promoting consumption of leisure sport service to companies and authorities in the industry through clarifying relationships among properties of leisure sport industry, consumer attitude and decision-making for service purchase and verifying mediating effect of consumer attitude.
This study was conducted about adults aged 19 or older who can actively purchase leisure sport service, such as college students, office workers etc. A total of 405 questionnaires was used for the study. For the study, various methods, including frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, correlation analysis, model suitability analysis, path analysis and mediating effect verification were adopted. Bootstrapping was applied to verifying mediating effects. Results of the study are as follows.
First, awareness of economic properties has effects on consumers’ decision to purchase service but awareness of cultural and social properties don’t have such effects. Second, awareness of cultural and social properties affects consumer attitude. Third, consumer attitude affects consumers’ decision to purchase service. Fourth, consumer attitude connects awareness of leisure sport industry properties and consumers’s decision-making toward service purchases.
This study was conducted about adults aged 19 or older who can actively purchase leisure sport service, such as college students, office workers etc. A total of 405 questionnaires was used for the study. For the study, various methods, including frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, correlation analysis, model suitability analysis, path analysis and mediating effect verification were adopted. Bootstrapping was applied to verifying mediating effects. Results of the study are as follows.
First, awareness of economic properties has effects on consumers’ decision to purchase service but awareness of cultural and social properties don’t have such effects. Second, awareness of cultural and social properties affects consumer attitude. Third, consumer attitude affects consumers’ decision to purchase service. Fourth, consumer attitude connects awareness of leisure sport industry properties and consumers’s decision-making toward service purchases.
목차
Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과 및 논의
Ⅳ. 결론 및 제언
참고문헌
참고문헌 (62)
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UCI(KEPA) : I410-ECN-0101-2013-692-003579181