지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
오류제보하기
The purpose of this study is to identify impact of non-verbal performance evaluation factors on satisfaction, revisit, and referral intention among Taekwondo performance spectators. A total of 325 spectators participated in this study (M=172, F=153). To analyze collected data, t-test, ANOVA, and multi-regression analysis were performed using SPSS. In results, there were significant differences in part with respect to sex, age, companion, acquisition of information regarding the performance. Also, entertainment and economical efficiency had a significant impact on spectators` satisfaction. In addition, the evaluation on pleasure and aesthetics had a significant impact on spectators` revisit. Lastly, as for impact of Taekwondo performance evaluation on the referral intention of spectators, the evaluation on pleasure, entertainment, aesthetics, and economical efficiency had a significant impact on their referral intention. In conclusions, marketing strategy that develops the quality of performance and the features of spectators is need in order to improve Taekwondo performance.
목차
등록된 정보가 없습니다.
참고문헌 (0)
참고문헌 신청이 논문의 저자 정보
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2015-690-002781096