지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.10
- 수록면
- 559 - 577 (19page)
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초록· 키워드
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In tourism industry, electronic service has become generally recognized for its significance for online tourism companies as well as offline firms. This study examines the effects of two tangible elements: ease of use and web design aesthetics, and three intangible factors: transaction cost, perceived security of website, and brand reputation on customer satisfaction and loyalty for tourism websites perceived by college students. Statistical analysis demonstrates that ease of use among tangible factors significantly influences satisfaction, and brand reputation was only significant predictor of satisfaction among intangible factors. This study also confirmed the relationship between satisfaction and customer loyalty among tourism websites customers. Therefore, these results provide useful information for investigating which factors are critical in eliciting customer satisfactions for tourism websites customers. Current study also offers companies a viewpoint for developing marketing strategies to strengthen business in tourism industry.
목차
Abstract
I. Introduction
II. Literature review
III. Methodology
IV. Results
V. Discussion and Conclusion
References
참고문헌 (49)
참고문헌 신청
1. [학술지(정기간행물)] - Anderson, J. C. / 1988 / Structural equation modeling in practice: A review and recommended two-step approach / Psychological bulletin 103 (3) : 411 ~ 423
2. [학술지(정기간행물)] - Baker, J. / 2002 / The influence of multiple score environment cues on perceived merchandise value and patronage intentions / Journal of Marketing 66 (2) : 120 ~ 141
3. [학술지(정기간행물)] - Bagozzi, R. P. / 1988 / On the evaluation of structural equation models / Journal of the Academy of Marketing Science 16 (1) : 74 ~ 94
4. [학술지(정기간행물)] - Bitner, M. J. / 1992 / Servicescapes: the impact of physical surroundings on customers and employees / The Journal of Marketing 56 (2) : 57 ~ 71
5. [학술지(정기간행물)] - Buckley, J. / 2003 / E-service quality and the public sector / Managing Service Quality 13 (6) : 453 ~ 462
2. [학술지(정기간행물)] - Baker, J. / 2002 / The influence of multiple score environment cues on perceived merchandise value and patronage intentions / Journal of Marketing 66 (2) : 120 ~ 141
3. [학술지(정기간행물)] - Bagozzi, R. P. / 1988 / On the evaluation of structural equation models / Journal of the Academy of Marketing Science 16 (1) : 74 ~ 94
4. [학술지(정기간행물)] - Bitner, M. J. / 1992 / Servicescapes: the impact of physical surroundings on customers and employees / The Journal of Marketing 56 (2) : 57 ~ 71
5. [학술지(정기간행물)] - Buckley, J. / 2003 / E-service quality and the public sector / Managing Service Quality 13 (6) : 453 ~ 462
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