지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2014.11
- 수록면
- 483 - 509 (27page)
이용수
이 논문의 연구 히스토리 (4)
2016
The Impacts of Corporate Social Responsibility on Customer Satisfaction and Loyalty : The Mediating Roles of Corporate Image and Reputation, The Moderating Role of Switching Costs
Gantulga U
,
andelge
,
Byung-Ryul Bae
외 2명
산업경제연구
2016.06
학술저널
The Role of an Individual’s Self-Construal on the Willingness to Donate : The Mediating Roles of Altruistic and Egoistic Motives, The Moderating Roles of Mood, Self-Enhancement and Self-Involvement
Gantulga U
,
andelge
,
Byung Ryul
외 3명
대한경영학회 학술발표대회 발표논문집
2016.05
학술대회자료
2014
The Effects of CSR on Customer Satisfaction and Loyalty in Korea : The Mediating Roles of Corporate Image and Reputation, Moderating Roles of Authenticity and Switching Cost
Gantulga U
,
andelge
,
Byung-Ryul
외 1명
한국산업경제학회 정기학술발표대회 초록집
2014.11
학술대회자료
The Impact of Perceived Crowding on Store Satisfaction and PatronageIntention Moderating Effects of Tolerance for Crowding and Shopping Motivation
Gantulga U
,
andelge
,
Byung-Ryul
외 1명
한국산업경제학회 정기학술발표대회 초록집
2014.05
학술대회자료
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- 연관 학술논문 또는 학술발표를 통해 보다 발전된 연구결과를 확인하실 수 있습니다.
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초록· 키워드
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In this article we explore how CSR factors influence customer satisfaction and loyalty in the Korean context and whether the mediating effects of corporate image and reputation in the relationships between CSR and customer satisfaction and customer loyalty are or not.
This study used structural equation modeling (SEM) to test the hypotheses. Questionnaires were distributed to 240 customers of the case companies ? Samsung electronics, LG electronics and Hyundai car considered CSR pioneers in Korea.
The findings show that CSR positively affects customer satisfaction and loyalty mediated by corporate image, and reputation also customer satisfaction positively affects customer loyalty. The importance order of CSR factors is as follows: consumer protection, philanthropic responsibility, ethical responsibility, and environmental contribution.
The moderating effects of authenticity in the relationship between CSR and corporate image and reputation are identified. Also significant moderating effects of switching cost in the relationship between customer satisfaction and loyalty found. The conclusion draws implications for marketing practice and future research.
This study used structural equation modeling (SEM) to test the hypotheses. Questionnaires were distributed to 240 customers of the case companies ? Samsung electronics, LG electronics and Hyundai car considered CSR pioneers in Korea.
The findings show that CSR positively affects customer satisfaction and loyalty mediated by corporate image, and reputation also customer satisfaction positively affects customer loyalty. The importance order of CSR factors is as follows: consumer protection, philanthropic responsibility, ethical responsibility, and environmental contribution.
The moderating effects of authenticity in the relationship between CSR and corporate image and reputation are identified. Also significant moderating effects of switching cost in the relationship between customer satisfaction and loyalty found. The conclusion draws implications for marketing practice and future research.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Theoretical Background and Hypothesis
Ⅲ. Research Methodology
Ⅳ. Discussion
References
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UCI(KEPA) : I410-ECN-0101-2016-323-001230349