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자료유형
학술대회자료
저자정보
박선명 (동양대학교)
저널정보
한국실내디자인학회 한국실내디자인학회 학술대회논문집 한국실내디자인학회 2017년도 추계학술발표대회 논문집
발행연도
2017.10
수록면
261 - 264 (4page)

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This study examined the domains of moving path-based gaze information through realtime eye tracking of continued circulation of commercial spaces and analyzed spatial components. In order to get over the limitation of space evaluation targeting filming images in the existing space evaluation studies using eye tracking, eye tracking of continued circulation presented in the video filmed, not the department store’s space images was conducted. As the result, it facilitated user’s direct space evaluation more. The results of the acquisition method of gaze information of spatial components in continued circulation of the department store are as follows.
First, for an equal comparison of each section, five spheres were set depending on the gaze frequency per second and spatial components of the division in sphere 1 with the highest gaze frequency were analyzed. As the result, four image sections showed more frequent movements of gaze at the display method of the right store. Second, in relation to spatial components of the stores, it was found that the right store used the same display method as the showcase in the store. This means that the subjects gazed at the display of the right store more than the stand or the hanger-type display of the left store. In conclusion, it is considered that for space design of commercial facilities, this analysis method makes it possible to analyze design elements and spatial characteristics, which catch the attention of consumers, and the characteristics of spatial components examined in this study could be applied to design through diverse approaches that take product display methods and heights of product display preferred by consumers into account. It is anticipated that if further research analyzes movements of gaze along with gaze information of grid area would, based on gaze information from each subject, it would be possible to provide design data for applying to displays of commercial spaces.

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Abstract
1. 서론
2. 실험환경 설정
3. 데이터 분석
4. 결론
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