지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.12
- 수록면
- 94 - 109 (16page)
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초록· 키워드
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The purpose of this study is to examine the relation of the festival selection attributes through the place marketing of the local festival, Jinhae Gunhangje, which is one of the representative festivals in Changwon, Kyungnam and the influence of the festival selection attributes on the behavioral intention, which is overall satisfaction, intentions of revisit and intentions of recommendation. The survey was conducted for 10 days from April 1 to April 10 in 2013 by the visitors who visited Jinhae Gunhangje. The valid data were gathered from 421 questionnaires among 500 and analyzed by using SPSS 18.0. The results of this study can be summarized as follows. First, all of the festival selection attributes factors which are food, event contents, festival souvenirs, promotions, assistance and amenities were not significant on tourism and economic revitalization of the place marketing. Second, to the visitors who visited Jinhea Gungangje, improving image and using attractive things among the factors of the place marketing are significant on all the festival selection attributes factors which are food, events information, festival souvenirs, promotions, assistance and amenities. Finally, only food, event contents, promotions and assistance among the festival selection attributes factors were significant statistically on the behavioral intention, which is overall satisfaction, intentions of revisit and intentions of recommendation.
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UCI(KEPA) : I410-ECN-0101-2018-326-002145502