지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Festivals are an indispensable feature of cultural tourism. Cultural Tourism Festivals are increasingly being used as instruments promoting tourism and boosting the regional economy. So much research related to festivals is undertaken from a variety of perspectives. The purpose of this study is to clarify the cause and effects of evaluation attribute, visitor’s satisfaction and behavioral intentions focused on Martial Arts Festival in Chungju(Cultural Tourism Festivals). To achieve the study objective, 366 valid questionnaires were statistically analyzed, using frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis and path analysis. The results show that the evaluation attribute of Cultural tourism festivals exerts a positive influence on visitor’s satisfaction and behavioral intention. Second, visitor’s satisfaction had positive effects on behavioral intention. The regional festival can vary depending on the visit is satisfied. Consequently, it was revealed how evaluation attribute is in the visitor’s satisfaction and behavioral intention in Cultural Tourism Festivals.
목차
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참고문헌 (40)
참고문헌 신청
/ / 문화체육관광부 홈페이지
/ / 충주세계무술축제 조직위원회
Harris, L. C. / 2008 / Service scape and Loyalty Intentions: An Empirical investigation / European Journal of Marketing 42 (3/4) : 390 ~ 422
Howard / 1973 / The Theory of Buyer Behavior / John Wiley & Sons
Hutchinson, J. / 2009 / Understanding the relationships of quality, value, equity, satisfaction and behavioral intentions among golf travelers / Tourism Management 30 (2) :
/ / 충주세계무술축제 조직위원회
Harris, L. C. / 2008 / Service scape and Loyalty Intentions: An Empirical investigation / European Journal of Marketing 42 (3/4) : 390 ~ 422
Howard / 1973 / The Theory of Buyer Behavior / John Wiley & Sons
Hutchinson, J. / 2009 / Understanding the relationships of quality, value, equity, satisfaction and behavioral intentions among golf travelers / Tourism Management 30 (2) :
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