지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Product innovation has been viewed as an engine of economic growth for society. It is often considered a driver of competitive advantage for firms in that it enables the firms to differentiate themselves from their competitors, improve on existing products’ ability to fulfill customer needs, and reduce costs. Nonetheless, IJVs do not always achieve product innovation in emerging economies. Many of the IJVs fail. Even though some studies have investigated IJVs between firms from developed economies, research on how MNCs can use their local partners to enhance their innovation outcomes has received little attention. Furthermore, although an extensive body of research on strategic partnerships and their effects on innovation takes the institutional background for granted, it is unclear to apply previous findings to emerging economies. The current study attempts to find what makes IJVs succeed in product innovation in emerging economies, such as China and India. The study will focus on providing insights of how MNCs succeed in product innovation in emerging economies.
목차
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참고문헌 (24)
참고문헌 신청
Achrol, Ravi S. / 1999 / Marketing in the Network Economy / Journal of Marketing 63 : 146 ~ 163
Armstrong, J. S. / 1977 / Estimating Non-response Bias in Mail Surveys / Journal of Marketing Research 14 (3) : 396 ~ 402
Beamish, Paul W. / 1985 / The Characteristics of Joint Ventures in Developed and Developing Countries / Columbia Journal of World Business 20 (3) : 13 ~ 20
Bollen, K. / 1991 / Conventional wisdom on measurement : A Structural Equation Perspective / Psychological Bulletin 110 (2) : 305 ~ 314
Brown, Shona L. / 1995 / Product Development: Past Research, Present Findings, and Future Directions / Academy of Management Review 20 (2) : 343 ~ 378
Armstrong, J. S. / 1977 / Estimating Non-response Bias in Mail Surveys / Journal of Marketing Research 14 (3) : 396 ~ 402
Beamish, Paul W. / 1985 / The Characteristics of Joint Ventures in Developed and Developing Countries / Columbia Journal of World Business 20 (3) : 13 ~ 20
Bollen, K. / 1991 / Conventional wisdom on measurement : A Structural Equation Perspective / Psychological Bulletin 110 (2) : 305 ~ 314
Brown, Shona L. / 1995 / Product Development: Past Research, Present Findings, and Future Directions / Academy of Management Review 20 (2) : 343 ~ 378
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