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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.1
- 수록면
- 27 - 49 (23page)
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Recently, e-marketplace has developed rapidly in the field of international trade. Under this circumstance, it is necessary to give several alternatives for the development of Korea e-marketplace through the strengths analysis of the leading Chinese e-marketplace in order to improve the competitive strengths and services of Korea e-marketplace. Therefore, the objective of this paper is to find out the success factors of the e-marketplace in Korea with special focus on the analysis of leading B2B e-marketplace (Alibaba.com) in China. Based on the literature review, a model is developed for evaluating the success of e-marketplace(Information Quality, Service Quality, System Quality, Trust, Compatibility) and provides five hypothesizes. Online survey was conducted in the process of data collection after discussion of the initial edition questionnaire and pilot study, finally, 118 usable responses for testing the model were received. The results of our paper indicated that information quality, system quality, trust and compatibility have a significantly positive influence on use, but only the service quality was not accepted.
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참고문헌 (26)
참고문헌 신청
Bakos, J. Y. / 1991 / A Strategic Analysis of Electronic Marketplace / MIS Quarterly 15 (3)
Chang, Liu / 2000 / Exploring the Factors Associated with Web Site Success in the Context of Electronic Commerce / Information & Management 38
Chircu, Alina M / 2000 / Reintermediation Strategies in Business-to-Business Electronic Commerce / International Journal of Electronic Commerce 4 (4)
Clemons, E. K. / 1993 / The Impact of Information Technology on the Organization of Production: The Move to the Middle Hypothesis / Journal of Management Information Systems
Davis, F. D. / 1993 / User Acceptance of Information Technology: System Characteristics, User Perceptions and Behavioral Impacts / International Journal of Man-Machine Studie
Chang, Liu / 2000 / Exploring the Factors Associated with Web Site Success in the Context of Electronic Commerce / Information & Management 38
Chircu, Alina M / 2000 / Reintermediation Strategies in Business-to-Business Electronic Commerce / International Journal of Electronic Commerce 4 (4)
Clemons, E. K. / 1993 / The Impact of Information Technology on the Organization of Production: The Move to the Middle Hypothesis / Journal of Management Information Systems
Davis, F. D. / 1993 / User Acceptance of Information Technology: System Characteristics, User Perceptions and Behavioral Impacts / International Journal of Man-Machine Studie
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