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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국유통과학회 유통과학연구 유통과학연구 제13권 제3호
발행연도
2015.1
수록면
61 - 67 (7page)

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Purpose – Exports have long been regarded as significant drivers of sustainable competitive advantage and growth among small and medium enterprises (SMEs). The export activities of SMEs are particularly important in the context of export-oriented economies such as Korea. Although many studies have examined the determinants of exports, it is difficult to find empirical studies about the determinants of the export performance of regional SMEs. This study investigates the determinants of export performance in the regional SME context based on an integrated approach that combines the environment factor of industrial organization theory, competitive strategy theory, and the competences of the resource-based view. Research design, data, and methodology – To empirically analyze the determinants of export performance in the regional SMEs, data were collected from firms in the Daegu metropolitan area. Data were collected directly through questionnaire surveys; in addition, secondary financial data were also taken from the KIS-VALUE database. Out of the 175 responses that were received, 143 were considered to be worth examining. After testing the reliability and validity of the variables through multiple items such as environmental turbulence and competitive strategy, hypotheses were verified by using five multi-regression models. These models were: a control model with organizational size and age, an environmental model with technology and market turbulence, a competency model with R&D and foreign distribution channels, a strategy model with product and market differentiation, and an integrated model including all of these variables. Results – First, as a control variable, the organization size has significant positive effects on export performance. Second, technology turbulence based on industrial organization theory has significant positive effects on export performance, but market turbulence does not affect export performance. Third, the foreign market distribution competency of the resource-based view has strong positive effects on export performance, but the R&D competency does not affect export performance. Fourth, the product differentiation strategy from competitive strategy theory positively impacts export performance, but market differentiation does not affect export performance. Finally, in the integrated model, only the foreign distribution competency of the resource-based view has a significant effect on export performance. Conclusions – The empirical results of this study verified the usefulness of the rationales behind the three theories to explain the export performance of the regional SMEs, especially the importance of the foreign market distribution competency from the resource-based view. With regard to practical considerations, this study’s implications suggest that the use of technological environmental changes by industries is better than the use of market changes. Further, the use of the product differentiation strategy is more effective than the use of the market-driving strategy, and the distribution channel competency plays a stronger role than the technology-oriented competency with regard to the export performance position of regional SMEs. Future studies should examine relational perspectives, such as trust among channel partners. Therefore, the configuration approach is more useful in enhancing pragmatism by comparing high- and low-export companies.
#Export Performance #Regional SMEs #Environment #Competence #Strategy

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참고문헌 (28)

참고문헌 신청
Barney, J. B. / 1991 / Firm Resources and Sustained Competitive Advantage / Journal of Management 17 (1) : 99 ~ 120 google schola Cavusgil, S. T. / 1993 / Product and Promotion Adaptation in Export Ventures, An Empirical Investigation / Journal of International Business Studies 24 (3) : 479 ~ 506 google schola Cavusgil, S. T. / 1994 / Marketing Strategy-Performance Relationship, An Investigation of the Empirical Link in Export Market Ventures / Journal of Marketing 58 : 1 ~ 21 google schola Day, G. S. / 1988 / Assessing Advantage, A Framework for Diagnosing Competitive Superiority / Journal of Marketing 52 : 1 ~ 20 google schola Douglas, S. P. / 1989 / Evolution of Global Marketing Strategy, Scale, Scope and Synergy / Columbia Journal of World Business 24 (1) : 47 ~ 59 google schola

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