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논문 기본 정보

자료유형
학술저널
저자정보
Yangyang Li (University for applied sciences of Europe campus Berlin) Yang Jimei (Wuhan University of Technology)
저널정보
아시아건강운동학회 Journal of Asian Society for Health & Exercise The Journal of Asian Society for Health & Exercise Vol.4 No.1
발행연도
2022.6
수록면
29 - 47 (19page)

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초록· 키워드

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PURPOSE : Under the normalization of the epidemic, in the current sports industry, the operation of stadiums with enormous investment is a major problem that needs to be solved urgently. Using literature, case analysis, expert interviews, field research, and other research methods, taking Wuhan Sports Center as an example, research finds that under the normalization of the epidemic.
METHODS : 1. Epidemics lead to the uncertainty of the event; 2. The scale of the sports industry is limited and easily affected; 3. More complete policies at the national level; 4. The enthusiasm of people to participate in sports is even higher. Large-scale stadiums have questions bellow.
RESULTS : 1. Multifunctional utilization needs to be strengthened; 2. Market-oriented operation needs to be improved; 3. Economic benefits are difficult to balance social benefits; 4. Domestic and foreign reputation needs to be improved. Suggested large-scale stadiums in terms of operation.
CONCLUSIONS : 1. Expand the function of the stadium, create intelligent stadiums; 2. Promote the innovation of operating model, generate revenue through market flexibility; 3. Mitigate losses and improve multiple incomes to balance the benefits; 4. Relying on the urban characteristics to create a fashion sports experience center.

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Abstract
Crisis and opportunities for the operation of large-scale stadiums
Currently situation of large-scale stadiums: Taking Wuhan Sports Center as an example
The operation path of large-scale stadiums under the normalization of the epidemic
Conclusion
Reference

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