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논문 기본 정보

자료유형
학술저널
저자정보
문성우 (충북대학교) 김보람 (한국과학기술원) 박수민 (한국과학기술원) 최현 (아모레퍼시픽) 김문하 (아모레퍼시픽) 채영주 (충북대학교) 석현정 (한국과학기술원)
저널정보
한국색채학회 한국색채학회논문집 한국색채학회논문집 제36권 제3호(통권 제95호)
발행연도
2022.8
수록면
5 - 16 (12page)
DOI
10.17289/jkscs.36.3.202208.5

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초록· 키워드

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To enable female adults to form preferred facial images, this study quantitatively analyzed the changes in facial image according to various matchings of skin tone and hair color. A total of 360 female image stimuli were produced by matching 40 hair colors and nine skin tones in various ways. Hair colors were extracted from hair dye colors with the highest recent sales rates, and three hues and three types of lightness within the range of Asian skin colors were selected. A total of 101 male and female adults with normal color vision evaluated the perceived facial images of the stimuli displayed on a computer monitor by comparing them with the reference stimulus. For quantitative analysis, the color values of skin tones and hair colors in the stimuli were extracted. The study found that different facial images are formed even for a single hair color depending on the skin tone with which it is matched. In particular, young-looking images could be most effectively formed through changes in hair color regardless of the type of skin tone. Specifically, the brighter, and the redder or yellower the hair color, the younger the appearance. The smaller this difference in the brightness and redness between the hair color and the skin tone, the darker the face would seem, but the greater the younger-looking image. In addition, the smaller the difference in the yellowness between hair color and skin tone, the more vital and brighter the image of the face, as well as the greater the younger-looking effect. Finally, the accuracy and reliability of the information delivered to the public were evaluated by comparing YouTube video data on hair color recommendation currently widely exposed to the public with the results of this study.

목차

Abstract
1. Introduction
2. Method
3. Results and Discussion
4. Conclusion
References

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