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Purpose: Research on the development of distribution channels and the strategy will help businesses develop competitiveness in the market. At the same time, the excellent effect of distribution channels and the outstanding implementation of business strategies will help optimize firm performance. Therefore, this study helps to evaluate the influence of distribution channels, and strategy factors on the performance of FDI enterprises in Vietnam. Research design, data, and methodology: Research using quantitative method with PLS-SEM model based on 210 samples using Smart-PLS3. software. The survey subjects are corporate managers who understand the strategies, distribution channels, and performance in Vietnamese FDI enterprises. Results: The analysis results show that strategy factors have a positive effect on firm performance, and distribution channel also has a positive impact on firm performance. This result also indicates that distribution channels activity as an intermediary between strategy and firm performance. Conclusion: The study also gives some policy implications on strategy and distribution channels to improve firm performance. The strategic implementation of finance, human resources, risk, innovation, and diversification of distribution channels are implications for improving firm performance in FDI enterprises. In addition, the research has contributed to the relationship between the distribution channels and firm performance
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참고문헌 (25)
참고문헌 신청
Aulakh, P. S. / 1997 / Antecedents and Performance Implications of Channel Integration in Foreign Markets / Journal of International Business Studies 28(1):145~175
Brislin, R. W. / 1970 / Back-Translation for Cross-Cultural Research / Journal of Cross-Cultural Psychology 1(3):185~216
Etgar, M. / 1978 / The Effects of Forward Vertical Integration on Service Performance of a Distributive Industry / The Journal of Industrial Economics 26(3):249~255
Felício, J. A. / 2016 / From customer motivation to corporate performance. The role of strategic factors and distribution channels of financial service firms / Service Business 10(1):135~157
Fornell, C. / 1981 / Evaluating structural equation models with unobservable variables and measurement error / Journal of Marketing Research 18(1):39~50
Brislin, R. W. / 1970 / Back-Translation for Cross-Cultural Research / Journal of Cross-Cultural Psychology 1(3):185~216
Etgar, M. / 1978 / The Effects of Forward Vertical Integration on Service Performance of a Distributive Industry / The Journal of Industrial Economics 26(3):249~255
Felício, J. A. / 2016 / From customer motivation to corporate performance. The role of strategic factors and distribution channels of financial service firms / Service Business 10(1):135~157
Fornell, C. / 1981 / Evaluating structural equation models with unobservable variables and measurement error / Journal of Marketing Research 18(1):39~50
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