지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2023.11
- 수록면
- 163 - 191 (29page)
- DOI
- 10.15187/adr.2023.11.36.4.163
이용수
초록· 키워드
오류제보하기
Background : The hospitality industry in Indonesia is facing increasing pressure to become sustainable as the government has implemented regulations and initiatives aimed at promoting sustainable tourism. This research uses a design thinking approach to address the challenge of creating sustainable solutions for the hospitality industry in Indonesia. Specifically, this study aims to develop a smart mobile management system, NEXA, to help hotels reduce plastic waste from physical cards and to improve overall sustainability practices.
Methods : This research applied a design thinking approach, encompassing empathy, definition, ideation, prototyping, and testing stages, involving diverse Indonesian stakeholders through qualitative interviews and surveys. Data analysis employed thematic analysis and the Leximancer tool to uncover customer needs and pain points, informing the development of NEXA. Rooted in addressing low sustainability awareness in the Indonesian hospitality sector, the study synthesized inputs from customers, hotel staff, managers, and IT professionals. The ideation process included mind mapping, benchmarking, DALL-E visualization, and storyboarding, resulting in a user-friendly mobile app prototype.
Results : This research applied a design thinking approach, encompassing empathy, definition, ideation, prototyping, and testing stages, involving diverse Indonesian stakeholders through qualitative interviews and surveys. Data analysis employed thematic analysis and the Leximancer tool to uncover customer needs and pain points, informing the development of NEXA. Rooted in addressing low sustainability awareness in the Indonesian hospitality sector, the study synthesized inputs from customers, hotel staff, managers, and IT professionals. The ideation process included mind mapping, benchmarking, DALL-E visualization, and storyboarding, resulting in a user-friendly mobile app prototype.
Conclusions : The design thinking approach is successfully proposed by the study to develop NEXA based on the triple diamond framework. By integrating the double diamond philosophy into the triple diamond, the authors could explore the problem and find the best solution for sustainable hospitality in Indonesia. As a result, the concept of Smart Mobile Key with Green Ride generates positive feedback regarding stakeholder interest in sustainable stays.
Methods : This research applied a design thinking approach, encompassing empathy, definition, ideation, prototyping, and testing stages, involving diverse Indonesian stakeholders through qualitative interviews and surveys. Data analysis employed thematic analysis and the Leximancer tool to uncover customer needs and pain points, informing the development of NEXA. Rooted in addressing low sustainability awareness in the Indonesian hospitality sector, the study synthesized inputs from customers, hotel staff, managers, and IT professionals. The ideation process included mind mapping, benchmarking, DALL-E visualization, and storyboarding, resulting in a user-friendly mobile app prototype.
Results : This research applied a design thinking approach, encompassing empathy, definition, ideation, prototyping, and testing stages, involving diverse Indonesian stakeholders through qualitative interviews and surveys. Data analysis employed thematic analysis and the Leximancer tool to uncover customer needs and pain points, informing the development of NEXA. Rooted in addressing low sustainability awareness in the Indonesian hospitality sector, the study synthesized inputs from customers, hotel staff, managers, and IT professionals. The ideation process included mind mapping, benchmarking, DALL-E visualization, and storyboarding, resulting in a user-friendly mobile app prototype.
Conclusions : The design thinking approach is successfully proposed by the study to develop NEXA based on the triple diamond framework. By integrating the double diamond philosophy into the triple diamond, the authors could explore the problem and find the best solution for sustainable hospitality in Indonesia. As a result, the concept of Smart Mobile Key with Green Ride generates positive feedback regarding stakeholder interest in sustainable stays.
목차
Abstract
1. Introduction
2. Literature Review
3. Methodology
4. Result
5. Conclusion
6. Implication
7. Limitation
References
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