지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Cultural Art of 21st century is not just the art but already rise as a core industry in society and to produce the high added value in digital economy. In this instance, the stress from performance planning and producer of performance art industry is substantial increase. It’s necessary to study on the marketing of performance art industry.
The purpose of this study was to investigate that which factors has effect on the satisfaction group and the un-satisfaction group of the audience in the art performance, and find out that which variable has the most important influence on the 2 groups. And study about the relationship between the customer satisfaction and the re-spectate intention of the performance, reveal the marketing stratagem.
The results of this study was as follows:
People consider the product as the first importance factor when they go to watch a play in the theater. And the satisfaction has the “ + ” effect on the re-spectate intention. And in order to satisfy the consumer, the various of marketing strategies is requested, develop the programs of consumer’s manage is in dire need.
The purpose of this study was to investigate that which factors has effect on the satisfaction group and the un-satisfaction group of the audience in the art performance, and find out that which variable has the most important influence on the 2 groups. And study about the relationship between the customer satisfaction and the re-spectate intention of the performance, reveal the marketing stratagem.
The results of this study was as follows:
People consider the product as the first importance factor when they go to watch a play in the theater. And the satisfaction has the “ + ” effect on the re-spectate intention. And in order to satisfy the consumer, the various of marketing strategies is requested, develop the programs of consumer’s manage is in dire need.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구의 설계 및 방법
Ⅳ. 실증분석 및 가설검정
Ⅴ. 결론
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UCI(KEPA) : I410-ECN-0101-2014-320-002707393