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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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Purpose: The study aimed to provide an understanding of how business strategic planning affected the business performance of small businesses. To achieve this aim, the study examined what type of mediating role opportunity exploration and resource exploitation played in the relationship between business strategic planning and business performance.
Research design, data, and methodology: The study drew out a total of 14 variables from preceding research. Furthermore, it conducted a survey targeting 153 domestic small business founders for data collection. SMartPLS 2.0 was chosen among PLS analysis software and used for statistical analysis of the research model based on the collected data.
Results: Empirical analysis revealed that, in order for business strategic planning to affect the business performance of small businesses, the process of actively exploiting resources currently possessed played an important mediating role. Also, focus on exploration into new business opportunities was not directly linked to performance improvement. However this result does not mean that exploration into new business opportunities were unrelated to business performance.
Conclusions: The study confirmed that business strategic planning affected business performance through the process of resource exploitation. Therefore, from the viewpoint of the small businesses, the special role of business strategy is to kick-start the recognition toward the need for resource development, such as human resource investment and differentiated marketing programs, which can contribute to short and long-term performance.
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참고문헌 (28)
참고문헌 신청
Stonehouse, G. / 2002 / Strategic Planning in SMEs : Some Empirical Findings / Management Decision 40(9):853~861
Tapinos, E. / 2005 / The Impact of Performance Measurement in Strategic lanning / International Journal of Productivity and Performance Management 54(5-6):370~384
Wolff, J. A. / 2006 / Small-firm Performance-Modeling the Role of Product and Process Improvements / Journal of Small Business Management 44(2):268~284
Berman, J. A. / 1997 / A Study to Determine the Benefits Small Business Firms Derive from Sophisticated Planning Versus less Sophisticated Types of Planning / Journal of Busi
Birkinshaw, J. / 2004 / Building Ambidexterity into an Organization / Sloan Management Review 46 (4) : 47 ~ 55
Tapinos, E. / 2005 / The Impact of Performance Measurement in Strategic lanning / International Journal of Productivity and Performance Management 54(5-6):370~384
Wolff, J. A. / 2006 / Small-firm Performance-Modeling the Role of Product and Process Improvements / Journal of Small Business Management 44(2):268~284
Berman, J. A. / 1997 / A Study to Determine the Benefits Small Business Firms Derive from Sophisticated Planning Versus less Sophisticated Types of Planning / Journal of Busi
Birkinshaw, J. / 2004 / Building Ambidexterity into an Organization / Sloan Management Review 46 (4) : 47 ~ 55
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